Rebranding Bangladesh
Hospitality Beyond Tourism, A Paradigm Shift
Tags :
- New Arrivals ,
- civil society ,
- Development studies ,
- Tourism ,
- business ,
- brand ,
- culture ,
- resources ,
- economy ,
- innovation ,
- Bangladesh
Book Info
Rebranding Bangladesh: Hospitality Beyond Tourism is a groundbreaking exploration of the nation's tourism potential, combining theory, facts, and ideas. Delving into the heart of this South Asian gem, the authors dissect the tourism landscape, offering a visionary blueprint for change. The book explores Bangladesh's enchanting natural wonders, rich cultural heritage, and vibrant entertainment scene, guiding readers through theories and models of branding to reshape the nation's image. It also examines perceptional differences among demographics, unlocking the motivational desires that drive tourists and analyzing competitors' strategies. Overall, Rebranding Bangladesh paints a holistic portrait of a nation ready for a tourism renaissance.
M Akhtaruzzaman Talukder
M Akhtaruzzaman Talukder, currently Deputy Director at Bangladesh Competition Commission, Government of Bangladesh. He achieved the highest academic distinction by earning his Doctorate of Business Administration from the Institute of Business Administration (IBA), Dhaka University, in 2019. Akhtaruzzaman is committed to continuous learning and international exposure, making him a distinguished professional in the Government of Bangladesh.
Muhammad Z Mamun
Muhammad Ziaulhaq Mamun, former Director of the Institute of Business Administration (IBA) at the University of Dhaka, has authored four books, edited one book, and contributed to 13 book sections. He has received the prestigious "UGC Bangladesh Award" twice (2013 and 2017) and the "University of Dhaka Ibrahim Memorial Gold Medal" three times (2001, 2007 & 2017) in recognition of his contributions to Economics and Business Studies.
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